U OF M ENGINEERING REBRAND

DESCRIPTION
The University of Mighigan Engineer School rebrand was a major undertaking. I wanted to brand the Engineering school as an individual brand that connects nicely with the overall brand that is U of M. Textures were used in the icon Maize and Blue to help give highlight those coloras part of the brand but allow the colors to have depth and personality. Because the "M" is so iconic I used the it as a design element but in non traditional ways.

CLIENT
U of M School of Engineering

DESIGNER
K'Kio Hardin




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